Sports

Sports is a unique industry, which involves multi-parties such as fans, athletes, team owners, sponsors, media/broadcasters, venue/facilities providers and sports governing bodies and associations. The law touches on every aspect from tournament rules to stadium management as well as image rights and sporting disputes. We have a dedicated team advising clients and stakeholders on any sports-related matters and was recently awarded the Sports Law Firm of the Year Award by Asian Legal Business in 2018 and 2019. As part of Sports Law practice, sports contracts are the usual by-product which will capture the understanding and agreement of all parties into a contract. We have vast experience and expertise in drafting Sports service contracts for both sporting goods and services, sporting projects, events and contracts with athletes.

Our Services

Our services and support include but are not limited to the following areas:

  • Governance, Integrity, Regulation
  • Doping
  • Sports Liabilities (Tort Issues)
  • Image Rights (Intellectual Property)
  • Commercialisation and Sponsorship
  • Sports Dispute Resolution
  • Providing contract drafting services
  • Reviewing and advising on the interpretation of contracts
  • Managing and appraising sports clients of their respective obligations under the contract
  • Our scope of work can encompass the entire exercise from the commencement of the negotiations to the final execution of the agreements

Experience

Our experiences in the past include:

  • Drafted a Naming Rights Agreement for the first corporate-named stadium in Malaysia
  • Acting on behalf of the nation’s premier sports science institute for on-going lawsuits related to deselected athletes as well as former staff members
  • Represented a local body building icon to lodge an appeal to the Minister of Youth and Sports against the body building association’s decision to suspend the athlete after the athlete failed an anti-doping test
  • Provided a legal opinion to an international football federation regarding the position of law in Malaysia in relation to a cross-border dispute
  • Assisted a sports supporters club with the registration of its society
  • Advised sports bodies, sports administrators, sports real estate owners, sports personalities and sports-based companies of their legal rights and obligations and enforcement of sports rules and regulations
  • Advising athletes with regards to their image rights and internal disputes with their respective associations
  • Our team members are frequently invited as speakers all across Malaysia and have spoken numerous times on BFM Radio as well as colleges, universities and State Bars
  • Conducted a Seminar on Anti-Doping for our international client, Persijap Football Club, which was attended by players, managers, coaches and employees of the club
  • Drafting and reviewing contracts related to the sponsorships and collaborations of sponsors/partners with stadiums
  • Contract management – appraising sports clients of their obligations under the contract after the execution of the contract
  • The appointed solicitors who managed the contractual aspects of a dedicated national elite athlete preparation program involving high performance athletes – reviewed and drafted the relevant sports contracts for the athletes, coaches and special campaigns
  • Lawyers for the selection and deselection process for the abovementioned program where we provided legal input and advised on the legalities of the selection and deselection process
  • Drafting Master Licensing and Merchandising Agreement for the sale, license, brand and manufacture of merchandise for a national sporting event.

Related Services

  • Esports

Esports

Esports, the world of competitive electronic sports or video gaming, is rapidly growing alongside the growth of modern technology. Esports Law is an intricate mix of employment law, contracts, sponsorships, gaming, intellectual property and governance. Those involved or looking to venture into this industry and who require legal assistance include but are not limited to individual talents, players/gamers, streamers, casters, game developer and publishers, team or leagues owners, broadcasters, esports centres, gaming hubs, competition venues or facilities provider, advertising companies, and potential investors.

Our team carries our vast experience from dealing with sports matters into Esports Law. We understand the commercial, corporate and governance issues faced by the esports community

Our Services

Our services and support include but are not limited to the following areas:

  • Esports contract drafting, review and management;
  • Sponsorship advisory and consultancy;
  • Image rights (Intellectual Property)
  • Governance, integrity and regulation;
  • Tournament / competition hosting rules, regulation and management
  • Drafting the constitution for esports-related associations;
  • Dispute Resolution

Our Experience

Our experiences in the past include:

  • Advising on the establishment of a state’s Esports Association and drafting the constitution for the said association
  • Advising on the establishment of an Esports Players Association and drafting the constitution for the said association
  • Reviewing contracts between esports athletes and esports teams
  • Reviewing and advising an esports team regarding a sponsorship/streaming contract
  • Reviewing the enactment for a state’s Esports Council including but not limited to licensing matters

Related Services

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