Hui Chin is a versatile professional given her varied background from her journey as an auditor with EY to becoming the VP of Client Success in a B2B SAAS Retail Analytics company. She has acquired many skills along the way especially in business planning, financial management, change management, digital transformation, culture building and customer experience and is able to merge these skills to help her clients build a more sustainable business.
Hui Chin believes that it is important to be a People-First organisation and that great success is often driven by a good culture. Hui Chin’s superpower is in helping organisations uncover gaps and identify opportunities to optimise recurring revenue, designing and implementing a universal methodology across customer journeys and training client success teams with the core skills for success.
Career to date
2023 Client Success Director | MWKA Corporate Services Sdn Bhd
2023 Chief Operating Officer | MahWengKwai & Associates Advocates & Solicitors
2022 Consultant/Advisor | Darwiin Pte Ltd (The Grid)
2022 Consultant / Advisor | RYE Pte Ltd
2021 VP of Client Success | Omnilytics
2020 Director of Client Success | Omnilytics
2019 Senior Client Success Manager | Omnilytics
2018 Retail Insights Specialist |Omnilytics
2014 Head of Finance | Fashion Valet
2012 Finance Manager – Reporting | Bata Malaysia
2010 Manager – Audit | Ernst & Young
2007 Senior Associate – Audit | Ernst & Young
2005 Associate – Audit | Ernst & Young
Professional & Educational achievements
2023 Train-the-trainer | HRDF
2005 Membership | Association of Chartered Certified Accountants
2005 BSc Applied Accounting | Oxford Brookes University
Other certifications
2011 Advanced Open Water | PADI
Particular work experience:
- Designing customer journeys since 2018
- Advising on client-focused strategies
- Coaching and development of high functioning client success teams
- Advising on automation for client success teams.
- Financial modelling for multiple scenario analysis and probability-weighted outcomes.
- Helping clients develop and execute sustainable budgets.
- Coaching and training teams on negotiation and objection handling
Reviews & Testimonials
- “Proactive and forward looking team.” – Vernon Y, Director for Global Co Branding & Retail Marketing at Lenzing Group (Singapore)
Languages
- English
- Mandarin
- Bahasa Malaysia
- Bahasa Indonesia
- Cantonese



















OUR AREAS OF EXPERTISE
- Sprint Workshops
1 day Business Development
1 hour Strategic Impact Lightning Decision Jam
5 day Innovation Design Sprint
Mobile App Design Sprint Quarter - Coaching & Outsourced Services
CEOs, Managing Partners
CFOs
CIOs
CSOs
CTOs
Consultants
Digital Transformation teams
Family Businesses
Teams requiring Sustainable change Management - Digital Transformation Operational Implementation
Business Development
Digital Marketing & Sales Funnel Optimisation
Finance Automation
HR Automation
Resource & Practice Management
Change Management