Hui Chin is a versatile professional given her varied background from her journey as an auditor with EY to becoming the VP of Client Success in a B2B SAAS Retail Analytics company. She has acquired many skills along the way especially in business planning, financial management, change management, digital transformation, culture building and customer experience and is able to merge these skills to help her clients build a more sustainable business.

Hui Chin believes that it is important to be a People-First organisation and that great success is often driven by a good culture. Hui Chin’s superpower is in helping organisations uncover gaps and identify opportunities to optimise recurring revenue, designing and implementing a universal methodology across customer journeys and training client success teams with the core skills for success.

Career to date

2023   Client Success Director | MWKA Corporate Services Sdn Bhd
2023   Chief Operating Officer | MahWengKwai & Associates Advocates & Solicitors
2022   Consultant/Advisor | Darwiin Pte Ltd (The Grid)
2022   Consultant / Advisor | RYE Pte Ltd
2021   VP of Client Success | Omnilytics 
2020  Director of Client Success | Omnilytics 
2019   Senior Client Success Manager | Omnilytics 
2018   Retail Insights Specialist |Omnilytics 
2014   Head of Finance | Fashion Valet
2012   Finance Manager – Reporting | Bata Malaysia
2010   Manager – Audit | Ernst & Young
2007   Senior Associate – Audit | Ernst & Young
2005   Associate – Audit | Ernst & Young

Professional & Educational achievements

2023    Train-the-trainer | HRDF
2005    Membership | Association of Chartered Certified Accountants
2005    BSc Applied Accounting | Oxford Brookes University

Other certifications

2011    Advanced Open Water | PADI

Particular work experience:

  • Designing customer journeys since 2018
  • Advising on client-focused strategies
  • Coaching and development of high functioning client success teams
  • Advising on automation for client success teams.
  • Financial modelling for multiple scenario analysis and probability-weighted outcomes.
  • Helping clients develop and execute sustainable budgets.
  • Coaching and training teams on negotiation and objection handling

Reviews & Testimonials

  • “Proactive and forward looking team.” – Vernon Y, Director for Global Co Branding & Retail Marketing at Lenzing Group (Singapore)


  • English
  • Mandarin
  • Bahasa Malaysia
  • Bahasa Indonesia
  • Cantonese


  • Sprint Workshops

    1 day Business Development
    1 hour Strategic Impact Lightning Decision Jam
    5 day Innovation Design Sprint
    Mobile App Design Sprint Quarter

  • Coaching & Outsourced Services

    CEOs, Managing Partners
    Digital Transformation teams
    Family Businesses
    Teams requiring Sustainable change Management

  • Digital Transformation Operational Implementation

    Business Development
    Digital Marketing & Sales Funnel Optimisation
    Finance Automation
    HR Automation
    Resource & Practice Management
    Change Management