MahWengKwai & Associates is proud to announce that our consultant, Dato’ Mah Weng Kwai, has been appointed as the Chairman of Advertising Standards Malaysia (ASA). Dato’ Mah succeeds En. Azizul Kallahan, who served ASA for 3 years.

With his eminent background as a distinguished lawyer and former esteemed member of the judiciary, having served as a judge at the Court of Appeal in Malaysia, Dato’ Mah is widely respected as a legal advisor and arbitrator. He also holds the position of Chairman of the Board of Directors of the Securities Industry Dispute Resolution Center, a company under the Securities Commission of Malaysia.

Formed in 1977, Advertising Standards Malaysia is Malaysia’s independent self-regulator for the advertising industry, overseeing non-broadcast and non-networked mediums such as printed newspapers and magazines, posters, direct mail, packaging, leaflets/brochures, cinema commercials, and billboards. Guided by the Malaysian Code of Advertising Practice, Advertising Standards Malaysia ensures adherence to industry standards, promoting legal, decent, honest, socially responsible, and truthful advertisements. The organisation’s role includes resolving industry-related difficulties arising from the Code and regulating advertisements based on complaints from industry members or the general public, thereby safeguarding consumer rights.

Advertising Standards Malaysia is set up under the auspices of and supported by its 5 Constituent Members;

  • Association of Accredited Advertising Agents Malaysia (4As)
  • Malaysian Advertisers Association (MAA)
  • Malaysian Newspaper Publishers Association (MNPA)
  • Malaysian Media Specialists Association (MSA)
  • Outdoor Advertising Association of Malaysia (OAAM)

Expressing his enthusiasm for the appointment, Dato’ Mah stated, “I am encouraged by this opportunity, which will allow me to share and apply my perspectives, legal knowledge, and experience in dealing with matters brought before the Board.”

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Note: This article does not constitute legal advice to any specific case. The facts and circumstances of each and every case will differ and therefore will require specific legal advice. Feel free to contact us for complimentary legal consultation.